# OpenAI launches Businesses in ChatGPT, and 3RD now works with it

Magnus Windeløv, Head of Marketing · Nov 11, 2026

OpenAI launched Businesses in ChatGPT on November 10, 2026. What Business Hub shows, what it means for marketers, and how 3RD customers can now use the data.

On November 10, 2026, OpenAI launched Businesses in ChatGPT in beta. Companies can now claim their business in ChatGPT, keep their information up to date, and see how often ChatGPT mentions them. It's the first time OpenAI gives businesses an official way to manage how they show up in ChatGPT, and the first time it shares its own numbers with them directly.

Starting today, 3RD customers can also use their Business Hub data in 3RD. Below: what OpenAI launched, what it means for marketers, and what's new in 3RD.

## What OpenAI launched

**Business Hub.** Businesses can claim their organization in ChatGPT and, once verified, update key details and add product feeds with pricing and availability. Any eligible business located where ChatGPT is available can claim its business. Shopify merchants can connect their store, and existing OpenAI Enterprise customers and advertisers can go through their OpenAI representative.

**Insights.** Business Hub shows a verified business three numbers:

- **Mentions:** how often ChatGPT mentioned or cited the business in a period.
- **Website clicks:** how many people clicked through to the website from ChatGPT.
- **Discovery topics:** the themes most often discussed in conversations where the business's website is cited.

The insights are aggregated. OpenAI doesn't share users' conversations, and the numbers only appear once a business has enough conversations to pass OpenAI's thresholds.

**Business Agents.** In the US, eligible ecommerce and online service businesses can launch an agent that answers questions about their offering inside ChatGPT. The conversation is labeled and kept separate from ChatGPT's own answers.

**Ads.** Businesses can sponsor their Business Agent and use it as the destination for ChatGPT Ads. OpenAI says sponsored placements are clearly labeled and separate from ChatGPT's responses.

## What it means for marketers

**AI answers are now an official channel.** A business profile, reporting and ads: ChatGPT now has the same basic setup for businesses that search engines and social platforms have. If AI visibility was a side project in your team, it now has its own numbers.

**Claim your business now.** It's free, and it gives ChatGPT accurate details and product data to work from. If your prices, stock or description are wrong there, they can be wrong in the answer.

**Your profile isn't the answer.** The profile is what you say about yourself. The answer is built mostly from what others say about you. In our [State of AI visibility report](https://www.get3rd.com/blog/state-of-ai-visibility-2026), the median brand's own website made up 6.8% of the sources AI cited. Reviews, media, forums, lists and other companies' sites made up the rest.

**The numbers show demand, not whether you're winning.** Business Hub is built to show a business its own numbers, so a lot is left out:

- **Your competitors:** you see how often you're mentioned, not whether competitors are mentioned more.
- **The questions:** you see broad themes, not the specific questions where you win or lose.
- **Other AI assistants:** the numbers cover ChatGPT only, not Gemini, Copilot, Perplexity or Google's AI answers.
- **The reasons:** you don't see which sources ChatGPT relies on, or why your position changes.

## Demand and share: two sides of the same picture

Business Hub is to ChatGPT what Search Console is to Google. It tells you where you show up and how often. It doesn't tell you how you compare, or what to do next.

That's why the two numbers can look like they disagree. Put Business Hub next to 3RD, and you may see: "Gifts is our biggest topic in Business Hub, but we're weak on gifts in 3RD. Which is right?"

Both are. They measure different things.

|  | ChatGPT Business Hub | 3RD |
| --- | --- | --- |
| Measures | Demand: how many conversations mention you, and what about | Share: in how many answers you appear, compared with competitors |
| Answers | "Where do people talk about us?" | "How well do we do when they ask?" |
| Like, in Google Search Console | Impressions | Position |

A topic where lots of people ask will give you many mentions, even if you only appear in a small share of the answers. Mentions are roughly demand multiplied by your share.

Take a homeware retailer. Business Hub shows that gifts make up almost a third of the conversations that cite its website. 3RD shows that the retailer appears in 6% of answers to gift questions, while its closest competitor appears in 12%.

That isn't a contradiction. **It's the retailer's biggest opportunity:** a huge topic where it's losing to a competitor. Neither number could show that alone.

## New in 3RD: your Business Hub data, put to work

Many of our customers have asked how Business Hub relates to 3RD. The short answer: **Business Hub shows you where the demand is. 3RD shows you how well you do there, against whom, and what to do about it.**

From today, 3RD customers can bring their Business Hub data into 3RD. What that gives you:

- **Your effort goes where the demand is.** You spend your time on the topics where the most people ask and you're losing, not on the ones that are easiest to measure.
- **You know what to do, not just what happened.** Demand and your share point to one clear next step per topic, instead of two numbers to argue about.
- **You don't miss what people are asking right now.** When demand shifts, like gift questions in November, you see it in time to act on it.
- **You can show why the work matters.** You can tell your management which topics carry real demand in ChatGPT, and how much of it you're winning.

The work stays the same: find the questions you lose, understand why, fix the pages and sources AI relies on, and see whether it moved the answer. Business Hub makes it clearer where to start.

## How to get started

1. **Claim your business** in ChatGPT Business Hub and complete OpenAI's verification.
2. **Tell your 3RD contact**, and we'll help you connect it.

## The bottom line

Business Hub is a welcome step, and every brand should claim its profile. Like Search Console, it's the data you start from. Knowing how often you're mentioned is only the start. 3RD shows you where you win and lose against competitors, across AI assistants, and what to fix. Now OpenAI's own demand data helps point that work where it matters most.

## FAQ

**What is Businesses in ChatGPT?** Businesses in ChatGPT is OpenAI's program for companies in ChatGPT, launched in beta on November 10, 2026. It includes Business Hub, where companies claim their business and see insights, and Business Agents, which let eligible US businesses talk with customers inside ChatGPT.

**Who can claim a business in ChatGPT?** Any eligible business located where ChatGPT is available can claim its business through Business Hub. Shopify merchants can connect their store, and existing OpenAI Enterprise customers and advertisers can go through their OpenAI representative.

**Does Business Hub show my competitors?** No. Business Hub shows a business its own numbers. 3RD shows how often you appear in AI answers compared with the competitors you choose.

**Does advertising in ChatGPT change the answers?** OpenAI says sponsored placements are clearly labeled and separate from ChatGPT's responses. Ads appear next to the answer, so the answer itself still has to be earned.

**Why do Business Hub and 3RD show different numbers?** They measure different things. Business Hub measures demand: how many conversations mention you. 3RD measures share: how often you appear in answers to the questions you track, against competitors. Many mentions and a low share on the same topic usually means a big opportunity.

**Can I use my Business Hub data in 3RD?** Yes, from today. Once you've claimed your business in Business Hub, your 3RD contact will help you connect it.

*Want to see where your demand is, and where you're losing it? Book a demo.*