We Now Offer Paid Advertising in OpenAI
ChatGPT has become one of the most important gateways to information — and now your brand can be present there. We help businesses get started with OpenAI advertising the right way.
In just a few years, ChatGPT has evolved from an experiment into one of the places where people research, compare, and make decisions. When OpenAI began testing ads in ChatGPT in February 2026, it opened an entirely new advertising channel — and one that is growing rapidly.
At 3RD, we now offer paid advertising in OpenAI as part of our services. We ensure your presence is built with the same level of care and strategic thinking that we bring to all AI visibility initiatives.
A New Advertising Channel Where Users Already Are
Ads in ChatGPT appear in clearly labeled, lightly shaded boxes beneath responses. They are separate from the generated answer and do not influence the content produced by the model.
For users, the experience remains clean and helpful. For advertisers, it creates access to an audience that is already researching a need, product, or solution.
Initially, ads are shown to users on the Free and Go plans, while subscribers on Plus, Pro, Business, Enterprise, and Education plans do not see advertisements.
The rollout has started in the United States, but the direction is clear. Businesses that learn the format today will be in a stronger position as the platform expands globally.
Context Over Keywords
Advertising in OpenAI works differently from traditional search advertising.
Instead of bidding on individual keywords, ads are matched contextually based on the conversation topic, previous conversations, and prior interactions with advertisements.
This requires a different approach. You cannot simply migrate an existing Google Ads account and expect the same results. Messaging, timing, and relevance must be designed for a conversation, not a list of search results.
This is exactly where our experience with how language models interpret and prioritize information becomes a competitive advantage for your business.
A Self-Service Platform — Without Having to Do It Alone
OpenAI has launched a self-service advertising platform, OpenAI Ads Manager, featuring both CPC and CPM bidding models with no minimum spend requirements.
The barrier to entry is low, but successful results still require expertise and ongoing optimization.
We help you with:
Campaign setup and account structure in OpenAI Ads Manager
Development of messaging tailored to conversational experiences
Ongoing optimization of bidding, targeting, and contextual relevance
Measurement and reporting so you know exactly what works
In other words, you gain access to a new advertising channel while we handle the craftsmanship behind it.
Why Timing Matters
OpenAI has publicly stated its ambition to generate $2.5 billion in advertising revenue this year and $100 billion annually by 2030.
This is not a temporary experiment. It is a platform being built to support a significant share of the future of digital advertising.
Early advertisers on new platforms typically benefit from lower competition, lower costs, and valuable learning opportunities before the market becomes crowded.
We have seen this dynamic repeatedly throughout the history of digital marketing, and it consistently rewards businesses that move early.
Get Ahead of Your Competitors in ChatGPT Today
While your competitors are still evaluating the opportunity, you can already establish a presence in ChatGPT.
We make the process simple. Book a no-obligation consultation, and within a short time you'll receive a concrete plan tailored to your goals, audience, and budget — along with campaigns ready to perform.
You do not need to spend time learning a new platform or experimenting on your own. You gain access to an experienced team that has worked with AI visibility from day one and can manage the entire process for you.
Inventory on this new advertising channel is limited, and the advantage belongs to those who act first.
Contact us today and secure your place in ChatGPT before your competitors do.
Sources
OpenAI, Testing Ads in ChatGPT (February 2026)
TechCrunch, ChatGPT Rolls Out Ads (February 2026)
Axios, OpenAI Launches Self-Serve Ad Platform (May 2026)