Foundation story
The Way Companies Get Chosen Is Changing
3RD was built by people who saw that coming, from inside the real world of brands, growth and marketing.
3RD was not founded by people who discovered marketing through AI. It was founded by people who have spent their careers inside the real worlds of brands, growth, strategy and transformation - people who could see, earlier than most, that AI was about to change the rules of how companies are discovered, understood and chosen.
That matters because this category will fill quickly with smart people who understand models, prompts and engineering. Most of them have never sat with a CMO. They have never defended a strategy, aligned a complex organisation, or made marketing work inside a living business.
3RD starts from the other side.
Our founders
Meet the Founders
Jakob Langemark
•
CEO
Decades from the heart of the marketing and agency world - branding, commercial strategy, agency leadership, growth.
He has worked alongside major brands, advised senior marketers, and lived inside the exact decision environments 3RD now serves.
He knows how CMOs think because he has spent his career thinking with them.
Peter Friis
•
Executive Chairman
A rare strategic perspective shaped at the intersection of Google, platforms, media and transformation.
He has watched discovery systems evolve in real time, seen how behaviour shifts when the architecture changes, and how new winners are created in the wake.
The network and lens he carries are ones very few young companies in this space can match.
Ralf Sohl
•
CTO
The technical and product depth that turns market insight into a real platform. 3RD is not a consultancy story dressed up as software - it is a software and intelligence platform built on a clear point of view about where the market is going.
Ralf is the reason that point of view becomes infrastructure.
Key personale
Market Operators on the Front Line
In its key markets, 3RD is being built by people who have spent their careers helping major brands navigate platform change from inside the platforms themselves.
Niels Fibaek
CCO
He founded Matter in 2017, took it from one desk in Copenhagen Fintech to a forty-person ESG data and analytics company, raised a Series
A from Nasdaq Ventures, and exited to Diginex in 2025. He has built the operating spine of a venture-backed European software company once already.
He is now building it again, with the lessons already paid for.
Jeppe Henckel
Head of Product
He honed his craft at Frog in Munich, the design consultancy that helped define the discipline of digital product design for the world's largest companies.
He rose to Principal Designer, one of the senior craft and leadership roles at the firm, where he led project teams across research, strategy and interface design, raised the design standard across the European studios, and sat inside the leadership group shaping how the practice itself evolved.
Since then he has spent close to a decade as a senior product consultant and lectured on user interface design at the IT University of Copenhagen.
Oliver Thornblad
Head of Agency Sales
He is a strong believer of that the future belongs to the intersection of people and AI. Agencies are masters of strategy, customer behavior and creativity.
He works with agency partners to turn those strengths into advantage in an agentic world, helping them shape how brands are understood, recommended and chosen when AI increasingly becomes the new decision layer.
Chris McCarthy
Country Manager, France
He spent more than a decade at Google, including senior creative strategy and leadership roles across EMEA.
He helped build Google's creative services organisation, led creative effectiveness and measurement work for some of the world's largest advertisers, and operated at the intersection of creativity, data, technology and commercial impact.
Berna Akin Eris
Country Manager, UK
She spent years at Google leading branding business solutions and innovation work, helping major advertisers and agencies make Google's platform solutions work commercially. Her background combines product, monetisation, go-to-market and market adoption. The full commercial stack required for a category this new.
Meet the board
The Board Adds Another Layer of Strength
In its key markets, 3RD is being built by people who have spent their careers helping major brands navigate platform change from inside the platforms themselves.
Morten Wulff
Founder of GameAnalytics
Morten brings the perspective of an analytics pioneer. He understands how data becomes product, how analytical infrastructure creates customer value, and how an intelligence layer can become a category-defining advantage.
Lars Bo Jeppesen
Formerly CEO of Dentsu Europe
Lars brings deep experience from the agency and holding-company world. With that comes a clear understanding of how large clients, agencies and international organisations actually adopt new capabilities at scale.
Our culture
Constantly Expanding
In its key markets, 3RD is being built by people who have spent their careers helping major brands navigate platform change from inside the platforms themselves.
26+
Employees
3
Locations
8
Nationalities
150+
Customers
Copenhagen, Denmark
Østerfælled Torv 10,
2100 København Ø