AI Assistants Are Starting to Buy for Your Customers. Is Your Brand Ready?

We are in the middle of a seismic shift where it’s no longer enough to be found on Google.
Instead, your brand must be visible, understandable, and accessible to AI systems that act on behalf of your customers.

And it’s happening faster than you think.

From Search Engines to Decision Agents

Google has just announced the Universal Commerce Protocol (UCP) – an open standard that enables AI agents to:

• Discover products and information

• Evaluate quality, price, and availability

• Complete purchases directly in chat

• Handle post-purchase support

Customers no longer need to visit your website.
If the AI doesn’t find, understand, and recommend you, you won’t be chosen.
It’s that simple.

What Does This Mean for Brands?

It means that brands can no longer focus solely on Search Engine Optimization (SEO).
Something far more urgent has entered the picture:

Generative Engine Optimization (GEO)

In other words:
How are you perceived and selected by language models like Gemini, ChatGPT, Perplexity, and Claude?

GEO is not about hacking algorithms. It’s about:

• How your brand is represented in the AI’s understanding of the world

• How your product data, reviews, structure, and tone influence decisions

• Whether you are considered when an AI shopping agent makes a purchase

At 3RD, we call this Generative Visibility.
And it has become a prerequisite for survival.

Why Google Introduced a Shared Protocol

Google’s new Agentic Commerce Protocol is not just another feature.
It’s a new architecture for digital commerce – a kind of GPS for AI assistants.

It allows systems – from brand websites to payment gateways – to communicate so that:

• AI agents can discover and complete purchases on your behalf

• Retailers can offer their own AI shopping assistants

• The entire discovery-to-checkout journey can happen without human involvement

It’s both fascinating and unsettling.

What Does This Mean for Your Brand?

It means that if your brand:

• Is not correctly and consistently represented in the AI’s “understanding of the world”

• Does not work with structured data and semantic quality

• Has not optimized content to answer real questions – not just keywords

• Does not know how it appears in LLMs today

… then you risk being left out of the decision space where customers will soon choose, buy, and transact.

Why 3RD Exists

At 3RD, we focus on one thing:
Making brands visible, relevant, and selectable in the generative era.

We help you:

• Measure what LLMs say about you (and your competitors)

• Understand why you are chosen – or ignored

• Act on insights through concrete content optimization and data improvements

• Make the right decisions around structure, semantics, and data quality

• Ensure you are chosen by the AI before it buys on behalf of your customer

Google has made it clear: AI agents are the interface of the future.

The question is not if you need to act.
The question is whether you act in time.

Ready to Be Seen by the Future?

Want to know how your company looks through the eyes of AI right now?
And what you can do to become part of your customers’ next decision?

👉 Get in touch.

3RD – Magic Made Real.
www.get3rd.com