Blog

AI Search Isn’t Just “Google 2.0”

AI Is Disrupting Shopping

When AI Titans Panic

Black Friday 2025: AI Took Over. Is Your Brand Ready for the Next Round?

You can’t buy your way to visibility in LLMs – yet. But it’s coming

Why Deleting Blog Posts Boosts SEO but Does Not Move LLM Visibility

Campaigns Are Dead. Visibility Is Forever.

LLMs Don’t Read Your Brand Manifesto. They Read Your Product Data

You Can’t Media-Spend Your Way Into the Knowledge Graph

Datasets and Data Sources — Where LLMs Get Their Knowledge About Brands

Crawlability and AI-crawlers – how to ensure GPTBot finds you.

How to make your website visible to AI chatbots

TTFB: Why Time To First Byte is important for both SEO and LLMs

Small details that affect technical credibility

JSON-LD schema explained: How to structure your brand knowledge for AI

Is this the end of the USP?

Two Types of Companies in 2026: Those Who Get Chosen – and Those Who Get Forgotten