Clients ask why they shouldn’t just build it
Kvalifik already owns how its clients get found and how their websites convert. When buyers started their research in ChatGPT and Google AI Overviews, that became part of the job. Rebecca wanted the answers ready before clients asked.
“We wanted to be able to answer the questions our clients would come with in the future, not sit in a call saying, ‘You know what, let’s start looking into that.’”
Rebecca Busk, CEO & Partner, Kvalifik
The pitch still meets pushback
Rebecca hears three versions of it.
- “Why shouldn’t I just vibe code this myself?”
- “Isn’t this just another AI tool someone is trying to pitch me?”
- “I’m already drowning in the AI tools I have.”
Anyone can build a dashboard. Keeping it right is the hard part.
“We could all vibe code anything and everything. But who’s going to maintain it? … If you’re a marketer right now, you’re being asked to do a million things at the same time. If you’re also supposed to vibe code and manage a dashboard, it’s pretty much impossible to go home at five o’clock.”
Rebecca Busk, CEO & Partner, Kvalifik
Competitors in the answers
Kvalifik started with the client’s sales team, not with keywords. What do buyers ask on the phone before they start a project?
Those questions went into 3RD as prompts. Then Kvalifik read the answers.
Most answers recommended the client’s competitors. The client’s average visibility was under 1%.
Four steps
- Collect the real questions. Ask the sales team what buyers ask on calls. Track those questions in 3RD.
- See who AI recommends instead. The answers show which competitors win the client’s questions today.
- Work through the gaps. Kvalifik led the analysis and the work with the client.
- Check the numbers before you show them. 3RD’s specialists were Kvalifik’s sparring partners. They checked the numbers and compared them with other industries.
Own site first
Kvalifik also used the same approach on its own visibility, with real, honest content.
“You don’t sell something to someone else that you haven’t tried yourself.”
Rebecca Busk
From under 1% to 12%
|
Month (2026) |
AI visibility, industrial client |
|---|---|
|
April |
0% |
|
May |
1.1% |
|
June |
6.2% |
|
July |
9.0% |
|
August |
11.7% |
|
September |
11.6% |
Monthly averages from 3RD. The tracked questions grew from 9 to 35 in June as Kvalifik added more of them. The client’s best single day was 16.4%, on September 4. For its own business, Kvalifik won three new clients who said an AI assistant or Google AI Overviews suggested Kvalifik.
Visibility moves day to day
In August and September, single days ranged from about 8% to 16%. So we report monthly averages, not the best day.
Rebecca’s advice to other agencies
- Start with sales calls, not keywords. The questions buyers ask on the phone are the questions they ask AI.
- Expect the vibe-code objection. Answer it with upkeep, security, learnings from other businesses, and time.
- Try it on yourself first. Kvalifik worked on its own visibility before it sold the service.
- Know which problem you’re solving. Is the client not being found, or found and not converting? Those are two different jobs.
Find the specialists, then get started
“I don’t believe we can all be experts at everything. Find the people who spend 100% of their time cracking the code on this. And then just get started.”
Rebecca Busk, CEO & Partner, Kvalifik