For SEO and digital teams
AI visibility you can check, built by former Googlers.
Every number in 3RD opens into the answers, citations and search terms behind it. The technical work (crawlability, rendering, structured data) comes to you as ranked tasks, and your marketing team runs the content and outreach without waiting on you.
Every metric is defined on the Methodology page.
Trusted by marketing teams at
The current way
Your suite's AI tab shows a number. The rest is still your job.
- Rank tracking in an AI tab doesn't show the searches AI runs to build its answer.
- AI crawlers read pages differently from Googlebot, and a page that ranks can still be invisible to them.
- Everyone in marketing asks you what ChatGPT says, and you become the bottleneck.
What changes
The method, the tasks and the data
The technical tasks, ranked and labeled
Crawlability checks robots.txt, rendering, schema, and speed across the pages you track, with an on-page and readability score per page. Findings become technical tasks in the Playbook, ranked by impact, and come to you by copy or assignment.
Agents can't find how to buy
A buy button wired only to a script looks like decoration to an agent, so the sale stops there.
Your products are missing key identifiers
Without a GTIN or SKU, a product cannot be matched on other sites, so it is never compared.
Your data, your tools
Search Console, GA4, and Piwik PRO sit next to AI visibility. Take everything out through CSV, a REST API, the MCP server or Looker Studio, and check it your own way.
Visibility over time
Competitors
| Brand | Visibility | Change |
|---|---|---|
| Northwind | 58% | +14 pts |
| Stridewell | 56% | -6 pts |
| Forvale | 35% | +7 pts |
A worked example
Why a strong brand loses the citation
The numbers
The brand's own site supplied 1% of the citations in its AI answers last month. A main competitor's citations tripled, from 1,306 to 3,935.
Northwind, a sportswear brand · 30 days · all markets
What 3RD found
- No valid Organization schema on the homepage, so no sameAs links that tie the brand to its profiles
- The main product page scores 37/100 for AI-search quality
- Query fan-out shows the searches AI runs before it answers
The technical tasks
Add Organization schema with sameAs, as a web-team ticket with the steps. Fix the page structure: key facts up front, clean headings, readable markup. Check the fan-out searches against what your pages rank for.
Playbooks
Goals SEO and digital teams set in 3RD
Make the site readable for AI
Raise the crawlability grade on the pages behind your Must-win questions: schema, rendering, speed.
Win the owned citation
Raise the share of citations from your own domain, market by market.
Match the fan-out
Align your pages with the searches AI runs to build its answers.
The method
Built by people from Google and the agency world
Every metric is defined, every formula is stated, and the limits are written down. Read the methodology →
Peter FriisExecutive Chairman · Google, platforms, media, and transformation
Chris McCarthyCountry Manager France · More than a decade at Google in senior creative strategy across EMEA
Berna Akin ErisCountry Manager UK · Led branding business solutions at GoogleFAQ
Questions specialists ask
Is this rank tracking for ChatGPT?
Partly. Visibility and position work like rankings, across many models and markets. 3RD also explains why, through the five drivers, and turns it into a plan.
Does it replace our SEO suite?
No. Keep it for Google. 3RD covers AI answers, ads, and shopping, and gives your marketing team a plan they can run without you.
How do you collect the answers?
Through each AI provider's API, with the market set as context for every question. For ChatGPT, we can also capture answers from the consumer interface. We switch that on per brand.
For SEO and digital teams
Check the method on your own site.
Seven days of full access. Open any number and see the answers behind it.