Report
Show leadership what moved, market by market, against your competitors.
See whether AI chooses you more often for the questions in your goal. Turn a month of AI answers into a branded, deck-shaped report in Reports Studio, pull the data into Looker Studio, and put AI-referred traffic beside it.
Total visibility at 50.5% - Recoverable.
Executive summaryThe Story of the Period.
Northwind holds 50.5% visibility, down 4 points on last month, and appears in 154 of 165 prompts. Stridewell stays the top competitor at 59.5%, strongest on Gemini.
Total Visibility, by Tier.
Trusted by marketing teams at
Case studyNo. 1In strategic design, up from No. 5 in four months
Case study3 topicsWhere AI now names Apollon, up from none
The current way
A screenshot doesn't make a business case.
- The CMO asks "what does ChatGPT say about us?" and gets a screenshot from one chat.
- A score with no goal can't tell anyone whether the work paid off.
- Promises to attribute every AI-influenced sale aren't believable, because most AI answers never produce a click.
“The most difficult problem… is how to figure out ROI.”
Capabilities
What Report does
Progress toward the goal, measured every day
Each Playbook shows the change since it started, for its own topic and market, next to the target. The Leaderboard shows your rank, such as "2 of 7", in every market.
Visibility development
Northwind's visibility score during the initiative
Reports leadership will actually read
Reports Studio turns a period of AI answers into a branded, deck-shaped report: 20 to 26 chapters, one market or all of them, with a headline written for leadership ("holds at 65% as rivals close in"). Use the templates, add your branding, and edit any slide. Reports can also go out on a schedule.
Rolling reports
Cover a rolling window and send automatically on that cadence.
Your data, in your tools
Connect GA4, Search Console, and Piwik PRO to see AI-referred traffic next to your visibility. Take the data out with the Looker Studio connector, CSV export, a REST API, or the MCP server.
In: GA4 · Search Console · Piwik PRO
Out: Looker Studio · CSV · API · MCP
Visibility over time
Competitors
| Brand | Visibility | Change |
|---|---|---|
| Northwind | 58% | +14 pts |
| Stridewell | 56% | -6 pts |
| Forvale | 35% | +7 pts |
Everything in Report
Everything in Report
Reports Studio
Branded, deck-shaped reports with templates, your branding, and editable slides.
Reports
Scheduled reports by section and market, emailed to the people who need them.
Case deck
Turn a result into a case for leadership or a client.
Assessment
A snapshot of where a brand stands, for a first conversation.
Multi-brand overview
Every brand or client side by side, for groups and agencies.
AI-referred traffic
Visits from AI assistants, from GA4.
Looker Studio
Your own dashboards, without a 3RD login.
Events
Mark launches and changes on the timeline, so you can read the numbers against them.
Export, API, MCP
Take every answer and number out.
A worked example
A month, in one slide
What the CMO gets
"Holds at 65% as rivals close in."
One headline for the month, across 147 prompts, followed by the chapters behind it: where the brand gained, where competitors closed in, which sources moved, and what the team is doing next.
What the champion sends
The report, exported in the company's own branding, plus one line: "Here's the one thing we'll make clearer next month." That's the conversation leadership needs.
FAQ
Questions leadership asks
Can we prove ROI?
3RD shows whether AI chooses you more often, against your competitors, for the questions in your goal, and the AI-referred traffic GA4 records. No tool can trace every AI-influenced decision, because most answers never produce a click. Pair 3RD with a "How did you hear about us?" question for the full picture.
What's a good score?
Each prompt tier has a target: 75% visibility for Must-win, 50% for Core, and 35% for Foundational. Your rank against the competitors you track tells you the rest.
Does leadership need a login?
No. Reports arrive as a branded deck or by email, and Looker Studio dashboards work without a 3RD account.
Who uses it
Who uses Report
Every team that answers for how the brand shows up in AI.
- CMOthe monthly deck
- Brandhow the story is changing
- Agenciesclient reports in your branding
- SEO & digitalthe data, in Looker Studio
Report
Give your CMO the answer to "is it working?"
Seven days of full access: set a goal, and see the first reading against your competitors.