Monitor
See where AI chooses you, and where it chooses a competitor, in every market you sell in.
3RD asks ChatGPT, Gemini, Google AI Overviews, Copilot, Perplexity, Claude, and Google AI Mode the questions your buyers ask, in each country and language, on a fixed schedule. You see how each one describes your brand, who it puts on the shortlist, which sources it trusts, and which brands pay to appear beside the answer.
Your first answers arrive within minutes of setup.
Competitor rank
2 of 7| Rank | Brand | Recommended rate | Visibility score |
|---|---|---|---|
| #1 | SStridewell | 5.4% | -4% 60% |
| #2 | NNorthwindYou | 1.6% | -4% 51% |
| #3 | KKestrel Sport | 0.8% | -2% 28% |
| #4 | HHalden | 0.3% | -5% 25% |
| #5 | PPacepoint | 1.6% | -1% 25% |
AI Models
Trusted by marketing teams at
The current way
A screenshot shows you one answer. A score shows you a number. Neither shows you the shortlist.
- Checking ChatGPT by hand gives you one answer, in one language, on one day. The next person who asks gets a different one.
- A visibility score says where you stand overall. It doesn't say which questions you lose, to whom, or on which model.
- English-only tracking hides your other markets. Denmark–Danish and Denmark–English can tell two very different stories.
Capabilities
What Monitor does
Track the questions your buyers ask, ranked by what's at stake
3RD suggests prompts from your topics, written the way people ask AI assistants, and you can add, edit, or import your own (CSV, up to 10,000 per file). Each prompt gets an estimated volume from 0 to 5 and a tier: Must-win (target 75% visibility), Core (50%), or Foundational (35%).
| Prompt | Topics | Est. volume | Mentioned | Position | Market | |
|---|---|---|---|---|---|---|
| What are the pros and cons of Northwind apparel versus price compared to alternatives? | Branded | Apparel | 7 of 7 | SNHF |  | |
| How does Northwind sportswear compare on performance and style? | Branded | Apparel | 7 of 7 | NSH | | |
| Which running shoes do coaches recommend for a first marathon? | Branded | Running | 7 of 7 | PSN |  | |
| Is Northwind footwear good enough for everyday use? | Branded | Footwear | 7 of 7 | N | | |
| Hvordan adskiller Northwind tøj sig fra konkurrenternes? | Branded | Apparel | 7 of 7 | SNF |  | |
| Ville du anbefale Northwind frem for konkurrenter til sportstøj? | Branded | Sportswear | 7 of 7 | SNF | | |
| Vilka träningsskor är bäst för gymmet? | Branded | Footwear | 7 of 7 | SFN |  |
See who AI puts on the shortlist, model by model and market by market
The Leaderboard ranks you against the competitors you choose. Visibility, position, sentiment and citations are broken down by AI model, market and audience, and every number opens into the answers behind it.
“We liked that 3RD is both ambitious and European in its approach.”
Development over time
Northwind visibility against the competition, all AI models
See who pays to appear beside the answer
Ads tracking shows how many advertisers are in your market, how many ads surfaced, what share of your prompts carried ads, and each advertiser's share and trend. You see where competitors pay to be chosen, topic by topic.
Ad share by advertiser
| Rank | Advertiser | Trend | Ad share |
|---|---|---|---|
| #1 | SStridewell | +20% 18% | |
| #2 | IIronfield | -11% 9% | |
| #3 | ttrailbound.com | +13% 8% | |
| #4 | LLumen Socks | +2% 8% | |
| #5 | rrivetgear.com | +4% 7% | |
| #6 | FFableknit | 0% 3% |
Everything in Monitor
Everything in Monitor
Prompts
Your buyers' questions by topic, with Must-win, Core and Foundational tiers and estimated volume.
Leaderboard
Your rank against the competitors you track, per market and model.
Citations
The pages each model cites, yours and everyone else's, owned and earned.
Sentiment
The phrases AI uses about you, positive and negative, per answer.
Highlights
This week's notable shifts in how AI talks about you.
Audiences
The same question asked for different buyer profiles, because every AI answer is personal.
Ads tracking
Advertisers, ads surfaced and ad share beside AI answers.
AI-referred traffic
Visits from AI assistants, pulled from GA4.
Products coming soon
Your products in AI shopping answers, with position and shops.
A worked example
One question, one week
The question
"What are the best stability running shoes for marathon training right now?"
Must-win · estimated volume 5 of 5 · Denmark, UK, Sweden, US
What Monitor shows
- Which brands each model names, and in what order
- Which pages it cites: a competitor's buying guide, two review sites, no page of yours
- Which brands advertise beside the answer in ChatGPT
- How it differs between Denmark–Danish and UK–English
What it means
You're named in the answer but never cited, and a competitor pays to sit beside it. Diagnose tells you why they're chosen. Plan helps you decide whether to earn the spot, pay for it, or both.
FAQ
Questions about tracking
Which AI models do you track?
ChatGPT, Gemini, Google AI Overviews, Copilot, Perplexity, Claude, and Google AI Mode. Others, such as Grok and Mistral, can be switched on for your brand.
What counts as a market?
A market is one country and one language. Each question is sent with its market as context, and every market is tracked separately.
How often do you ask?
Daily, or on a rolling schedule where each prompt takes its turn across a set window. How 3RD measures
How do prompts count against our plan?
One prompt is one question on one model in one market. So one question on 4 models in 1 market uses 4 prompts, and Growth's 300 prompts cover 75 questions on 4 models. See pricing
Who uses it
Who uses Monitor
Every team that answers for how the brand shows up in AI.
- Brandhow AI describes you
- PR & commsthe sources behind the answer
- SEO & digitalmodels, markets and the method
- eCommerceproducts in shopping answers
Monitor
See where AI chooses you today.
Seven days of full access. Add your competitors and markets, and see the first answers within minutes.