For content teams
Know what to write next for AI answers, and get it drafted in your brand voice.
3RD finds the questions where AI chooses a competitor, works out what your pages are missing, and ranks the work by impact. 3RD Agent drafts each piece in your brand voice. You check it and publish.
About an hour a week to run.
Trusted by marketing teams at
The current way
Your calendar was planned for Google.
- Keyword research shows what people type into Google, not the questions they ask AI.
- You can't tell whether a page will be read, cited or ignored until it's too late.
- Generic AI writers can draft fast, but they don't know your brand voice or what AI is missing about you.
What changes
From the gap to the draft
See what your pages are missing
Two of the five drivers are yours: content coverage (which questions your pages answer) and content quality (clear statements, key facts up front, question-and-answer structure). Each one is scored per market, with the findings in plain language.
Drivers strength
To ensure high visibility and preferability in AI search your brand needs to score highly across the 5 key parameters
Content coverage47
Content quality46
Agent readiness80
Authority57
Outreach50
Always know the next piece of work
The Playbook ranks every task by estimated impact toward your goal. Content tasks stay with you, technical tasks go to SEO or web, and the highest-leverage work is always at the top.
| Action | Category | Progress | Owner | Status |
|---|---|---|---|---|
| Increase B Corp mentions | Authority | 0/5 done | Content team | To-do |
| Increase Prisjagt mentions | Authority | 2/4 done | Unassigned | To-do |
| Optimize skonorthwind.dk/sko | Content quality | 0/5 done | Unassigned | In progress |
| Optimize Temponorthwind.dk/tempo | Readability | 0/5 done | Unassigned | To-do |
| Your page layout is hard for agents to follow | Agent readiness | 0/1 done | Unassigned | To-do |
| Get Northwind added to Runwise's winter running guiderunwise-guide.com/dk | Outreach | 0/4 done | Unassigned | To-do |
Drafted in your brand voice, in every language
3RD Agent drafts the page in your brand voice, proofread to native quality in each market's language. You check it and publish, and 3RD shows whether AI starts choosing you.
Running socks that prevent blisters: Northwind innovation in action
Blisters form when friction and moisture combine to damage the skin. Northwind running socks use moisture-wicking fabrics, seamless toe construction and targeted cushioning to reduce both.
Understanding the blister challenge for runners
Cotton socks absorb and hold sweat against the skin. Runners who switch to performance socks report far fewer blisters on long runs.
How Northwind prevents blisters
Moisture-wicking fabrics: DryWeave and AirFlow move sweat to the outer surface, where it evaporates.
Seamless toe: no flat seams to rub across the toes on long distances.
A week with 3RD
What a week can look like
Monday
Read the summary, and pick this week's tasks from the Playbook.
Midweek
3RD Agent drafts the pieces. You check them, publish, and pass technical tasks to SEO or web.
Monthly
Send the report, then refresh the Playbook from the latest answers.
A suggested rhythm. Teams fit 3RD around their existing calendar.
A worked example
Two pieces of work, found in one diagnosis
What 3RD found
- "Best stability running shoes for marathon training" is a Must-win question with an opportunity of 100/100, and none of the brand's pages answers it
- The brand's main running-shoe page scores 37/100 for AI-search quality, with 12 issues
- The brand is named in 77% of answers about serious running brands, and its pages are cited in 0%
The content tasks
- Write a new page: a comparison page with a table AI can lift, drafted in the brand voice
- Rewrite the existing page: key facts up front, clear statements, questions and answers
- The goal: get cited, not just named
Then
Translate the winning page for Denmark and Sweden, and 3RD watches whether it starts being cited.
Playbooks
Goals content teams set in 3RD
Cover the Must-win questions
A page for every Must-win question your site doesn't answer yet, ranked by opportunity.
Fix the pages that lose
Rewrite the pages that score lowest for AI-search quality, starting with the ones behind your goal's questions.
Take a winner to a new market
Translate and adapt the pages that already get cited, for every market you sell in.
Proof
One marketer, zero to the top five in a quarter
Boë Beauté started at 0.0% AI visibility. One in-house marketer with no GEO or SEO specialist background followed the plan, and within a quarter the brand reached 22.2% visibility and the top five of seven competitors. Read the Boë Beauté case →
FAQ
Questions content teams ask
Will it replace our writers?
No. It replaces the research and the first draft. Your team keeps the voice, the edits, and the publish button.
Where should we publish?
The Playbook says which pages to create or update on your site, and which outside sources AI trusts for your topics.
How much time does it take?
About an hour a week to run 3RD, check the drafts and publish. Some tasks take longer, depending on the page.
For content teams
Find out what to write next.
Seven days of full access: your first diagnosis on day one, and your first Playbook by day three.