Diagnose
Find out why AI picks your competitors, and what your team can do about it.
3RD scores the five drivers AI uses to choose a brand: content coverage, content quality, crawlability, authority, and outreach. It writes up every topic in plain language, and every finding opens into the answers, citations, and search terms behind it. You don't need a specialist to read it.
Built by former Googlers and veterans of brands and agencies. Your first diagnosis arrives on day one.
Key themes
Last updated October 11Northwind sits at 48.1% visibility in Denmark: buyers see the brand in roughly 5 of every 10 AI answers across sportswear and footwear. Closing content and outreach gaps is the way to win the other half.
Visibility sits at 25.0% and 15.9%, so buyers rarely see the brand there.
Read moreKey review sites that AI quotes leave the brand out.
Read moreThe brand's own pages have quality issues that cut how often AI recommends it.
Read moreDrivers strength
To ensure high visibility and preferability in AI search your brand needs to score highly across the 5 key parameters
Content coverage47
Content quality46
Agent readiness80
Authority57
Outreach50
Trusted by marketing teams at
Case studyNo. 1In strategic design, up from No. 5 in four months
Case study3 topicsWhere AI now names Apollon, up from none
The current way
A score tells you that you lost. It doesn't tell you why.
- Platforms built for specialists hand you citations, fan-out data, and agents, and expect you to build the analysis yourself.
- Dashboards show your visibility going down, and leave the reason to whoever on the team can read the data.
- So the team guesses. Write more, fix the site, chase a mention? Nobody knows which one will change the answer.
“Why are the LLM models giving some of these competitors those citations?”
Capabilities
What Diagnose does
Five drivers, scored for every market
Content coverage, content quality, crawlability, authority, and outreach. Each gets a strength score per market, with numbered findings and the key themes that hold you back. Each driver points to its own kind of work, so whoever owns that work knows what's theirs.
Drivers strength
To ensure high visibility and preferability in AI search your brand needs to score highly across the 5 key parameters
Content coverage47
Content quality46
Agent readiness80
Authority57
Outreach50
A plain-language write-up for every topic
For each topic, 3RD writes up the situation, the issues, a proposed approach, and the size of the opportunity. It reads like a specialist's brief and ends with one button: Create Playbook.
“3RD didn't just show us where we were visible, but why we weren't being selected in specific AI scenarios.”
Topic diagnosis
See the diagnosis and recommendation across your topics
Athletic Footwear
UnderperformingIn Denmark, Northwind holds 55.6% visibility on athletic footwear, third of seven competitors. Stridewell leads with 74.1%, well ahead of Northwind, while sentiment stays positive.
Read moreActive Lifestyle
UnderperformingNorthwind reaches 25.0% visibility on active lifestyle, behind Stridewell and Forvale, with almost no content AI can cite.
Read moreThe evidence behind every finding
Crawlability grades your site from A to F across schema, indexing, speed, machine readability, and rendering, and lists every signal with its status, the pages it affects, and its impact. Open any finding to see the answers, the cited pages, and the searches AI ran to build the answer.
Agents can't find how to buy
A buy button wired only to a script looks like decoration to an agent, so the sale stops there.
Your products are missing key identifiers
Without a GTIN or SKU, a product cannot be matched on other sites, so it is never compared.
Everything in Diagnose
Everything in Diagnose
Diagnostics
Key themes, the five driver scores, and a write-up per topic, per market.
Content
Which prompts your pages answer, and a quality score for each page.
Crawlability
An A–F grade across schema, indexing, speed, readability, and rendering.
Authority
Social signals (reviews, communities) and validation signals (Wikipedia, certifications, regulators).
Outreach
High-impact sources where you're most likely to earn a mention.
Query fan-out
The searches AI runs to build each answer, next to the pages it cites.
Opportunity radar
Where the biggest openings are, across topics and markets.
AI Ontology beta
How AI understands your brand against your main competitors.
Content gaps
Questions AI answers where no page of yours could be chosen.
A worked example
Named often, cited never
A sportswear brand is named in 77% of AI answers about "top sportswear brands for serious runners", but its own pages are cited in 0%. Diagnose shows why:
| Driver | Finding | What it points to |
|---|---|---|
| Content coverage | "Best stability running shoes for marathon training" scores 100/100 as an opportunity. No page of the brand's matches it | A new page, written for that question |
| Content quality | The main shoe page scores 37/100 (grade F) for AI-search quality, with 12 issues | A rewrite of an existing page |
| Crawlability | No valid Organization schema on the homepage, so no sameAs entity links | A technical fix for the web team |
| Authority | Behind competitors on Reddit and Wikipedia mentions | Third-party proof |
| Outreach | A Danish running guide, cited more and more by AI, names three competitors but not the brand | A pitch to get the brand added |
Five drivers, five kinds of work, five owners. Example from the 3RD demo account.
Next: turn it into a planFAQ
Questions about the diagnosis
How is this different from a content-gap report?
A gap report lists missing topics. The diagnosis also checks whether AI can read your pages, how well your existing pages answer the question, and whether the sources AI trusts mention you. That's five drivers instead of one.
Can we check the reasoning?
Yes. Every finding opens into the real answers, citations and search terms behind it. How 3RD measures
How soon do we get it?
As soon as the first run finishes, on day one.
What does our SEO team get?
The crawlability findings, as technical tasks with the steps to fix them.
Who uses it
Who uses Diagnose
Every team that answers for how the brand shows up in AI.
- Contentcoverage and quality
- PR & commsauthority and outreach
- SEO & digitalcrawlability and fan-out
- Brandhow the story gets lost
Diagnose
See why AI chooses your competitors.
Seven days of full access. Your first diagnosis arrives on day one.