How 3RD works

3RD does the specialist work. Your team keeps the story.

Here's who does what, from the day you start your trial to the week AI starts choosing you more often. 3RD watches the answers, works out why competitors get chosen, and builds the plan. 3RD Agent does each task, and your team reviews and publishes. Technical tasks go to your SEO or web team.

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Built by former Googlers and veterans of brands and agencies. No specialist needed.

Total visibility154 of 165 prompts

50.5%-7.9%

17,231 mentions in 34,061 responses

Must-win48 of 52 prompts

49.5%-12%

5,149 mentions in 10,263 responses

Core52 of 55 prompts

47%-5.9%

4,505 mentions in 9,805 responses

Foundational54 of 58 prompts

53.7%-6.1%

7,577 mentions in 13,993 responses

Competitor rank

2 of 7

Rank	Brand	Recommended rate	Visibility score
#1	SStridewell	5.4%	-4% 60%
#2	NNorthwindYou	1.6%	-4% 51%
#3	KKestrel Sport	0.8%	-2% 28%
#4	HHalden	0.3%	-5% 25%
#5	PPacepoint	1.6%	-1% 25%

AI Models

This monthLast month

The split

Who does what

Step	3RD does	Your marketing team does	SEO or web team does
Monitor	Asks the AI models your buyers' questions in every market, reads every answer, and writes a plain-language summary	Reads the summary	—
Diagnose	Scores the five drivers and writes up each topic: situation, issues, proposed approach, opportunity	Picks the topic that matters most	Reviews the technical findings (crawlability, structured data)
Plan	Builds the Playbook and ranks tasks by impact, labeled content, technical, outreach, or ads	Sets the goal and approves the plan	—
Act	3RD Agent does each task, and Content Agent drafts in your brand voice	Reviews and publishes content, approves outreach and ads, and hands off technical tasks	Fixes the technical tasks
Report	Checks the plan daily against the latest AI answers, shows AI-referred traffic from GA4, and sends scheduled reports	Shares progress with the CMO and refreshes the Playbook to pick the next tasks	—

Your CMO sees progress in reports and Looker Studio, without logging in.

Getting started

Your first 7 days

Day 1

Set up

Onboarding takes you through the fundamentals: your brand, pages and competitors, suggested prompts, and your markets and languages.

Day 1

First answers

3RD starts asking the AI models your questions. The first answers arrive within minutes.

Day 1

First diagnosis

As soon as the first run finishes, you get the five drivers and a write-up for each topic, built from your website and the sources AI cites.

Days 2–3

First Playbook

Set a goal and get your first ranked tasks, with briefs.

Days 3–7

First task shipped

Draft with 3RD Agent, publish, and send technical tasks to SEO or web.

Want help getting started? Add Guided start: an onboarding session and a review of your first Playbook with a 3RD Solution Architect.

The loop

The loop, step by step

01 · Monitor

Monitor: see where you stand

On a fixed schedule, 3RD asks the AI models the questions your buyers ask, in each market and language you sell in, and reads every answer. The Overview opens with a short summary: how visible you are, who's ahead, and what changed since last week.

What you do: Read the summary. It takes a few minutes.

Competitor rank

2 of 7

Rank	Brand	Recommended rate	Visibility score
#1	SStridewell	5.4%	-4% 60%
#2	NNorthwindYou	1.6%	-4% 51%
#3	KKestrel Sport	0.8%	-2% 28%
#4	HHalden	0.3%	-5% 25%
#5	PPacepoint	1.6%	-1% 25%

AI Models

This monthLast month

02 · Diagnose

Diagnose: find out why

3RD scores the five drivers AI uses to choose a brand: content coverage, content quality, crawlability, authority, and outreach. For every topic, it writes up the situation, the issues, a proposed approach, and the size of the opportunity in words your team can act on.

What you do: Pick the topic that matters most, and share the technical findings with your SEO or web team.

Topic diagnosis

See the diagnosis and recommendation across your topics

Athletic Footwear

Underperforming

In Denmark, Northwind holds 55.6% visibility on athletic footwear, third of seven competitors. Stridewell leads with 74.1%, well ahead of Northwind, while sentiment stays positive.

OpportunityMedium

Create Playbook

Active Lifestyle

Underperforming

Northwind reaches 25.0% visibility on active lifestyle, behind Stridewell and Forvale, with almost no content AI can cite.

OpportunityHigh

Create Playbook

03 · Plan

Plan: get the ranked work

Create a Playbook from the topic and set a goal, like "Increase visibility to 70% for Employer Branding in ChatGPT." 3RD builds the tasks to reach it, ranks them by estimated impact, and labels each one content, technical, outreach, or ads, with the steps to finish it.

What you do: Set the goal and approve the plan.

Action	Category	Progress	Owner	Status
Increase B Corp mentions	Authority	0/5 done	Content team	To-do
Increase Prisjagt mentions	Authority	2/4 done	Unassigned	To-do
Optimize skonorthwind.dk/sko	Content quality	0/5 done	Unassigned	In progress
Optimize Temponorthwind.dk/tempo	Readability	0/5 done	Unassigned	To-do
Your page layout is hard for agents to follow	Agent readiness	0/1 done	Unassigned	To-do
Get Northwind added to Runwise's winter running guiderunwise-guide.com/dk	Outreach	0/4 done	Unassigned	To-do

Act: get the work done in your brand voice

Open a task, and 3RD Agent does the work. For content tasks, Content Agent drafts a full page in your brand voice, proofread to native quality in each language. Technical tasks go to your SEO or web team.

What you do: Edit and publish on your own site. Nothing goes live without you.

Running socks that prevent blisters: Northwind innovation in action

Blisters form when friction and moisture combine to damage the skin. Northwind running socks use moisture-wicking fabrics, seamless toe construction and targeted cushioning to reduce both.

Understanding the blister challenge for runners

Cotton socks absorb and hold sweat against the skin. Runners who switch to performance socks report far fewer blisters on long runs.

How Northwind prevents blisters

Moisture-wicking fabrics: DryWeave and AirFlow move sweat to the outer surface, where it evaporates.

Seamless toe: no flat seams to rub across the toes on long distances.

✎ Tone ▾ShorterLongerDescribe the changes you want to make…

05 · Report

Report: see what moved

Every day, 3RD checks the Playbook against the latest AI answers for the prompts in your goal, and shows AI-referred traffic from GA4. You see what moved next to the impact 3RD estimated, and the two are never mixed up.

What you do: Share progress with your CMO. When you're ready, refresh the Playbook and 3RD picks the next tasks from the latest answers.

Development over time

Northwind visibility against the competition, all AI models

NorthwindStridewellForvaleKestrel SportHalden

Rhythm

What a week with 3RD can look like

Monday

Read the Overview summary and pick this week's tasks from the Playbook.

Midweek

Draft with 3RD Agent, publish, and pass technical tasks to SEO or web.

Monthly

Send the CMO the report, then refresh the Playbook with the latest answers.

Plan on about an hour a week to run 3RD, review drafts, and publish. 3RD works out what needs doing next, and 3RD Agent writes both the briefs and the content. This is a suggested rhythm, not a rule.

Before you start

What you need to start

Someone on your marketing team who writes and can publish to your website
A contact in your SEO or web team for technical tasks
Optional: Google Analytics 4, Search Console, or Piwik PRO, to see AI-referred traffic next to your visibility

You don't need an AI visibility specialist.

Proof

One marketer, zero to the top five in a quarter

Boë Beauté started at 0.0% AI visibility. One in-house marketer with no GEO or SEO specialist background followed the plan, and within a quarter the brand reached 22.2% visibility and the top five of seven competitors. Read the case →

FAQ

Questions about the work

Do we need a marketing engineer or an AI visibility specialist?

No. The specialist's know-how is built into the diagnosis and the plan, and 3RD Agent does each task. If you enjoy the technical side, connect 3RD to your own AI assistant through the MCP server, or use the API.

Which team should own it?

Whoever owns the story: brand, content, PR, or comms. Content usually publishes, PR and comms run the outreach, and SEO or web handles the technical tasks.

What does our SEO team do?

The technical tasks: crawlability, structured data, and site speed. 3RD labels them, so you can copy a task and send it over, or assign it to them once they have a 3RD login. It's usually a small share of the work.

We work with an agency. Does that change anything?

Your agency can run 3RD for you, or alongside your team.

How soon will we see results?

AI models re-crawl and re-learn on their own schedule, so expect days to weeks between publishing and a measurable change. 3RD checks every day, so you'll see it when it happens.

Is there help getting started?

Onboarding takes you through the fundamentals. If you'd like more, add Guided start: an onboarding session and a review of your first Playbook with a 3RD Solution Architect.

Start this week

Start this week. Publish your first improvement next week.

Seven days of full access to set up your brand, see your first diagnosis and build your first Playbook.

Start for freeTalk to sales