For PR and communications teams
See which sources AI trusts when it talks about you, and which ones change the answer.
AI answers are built from press, reviews, forums, and partner pages. 3RD shows which sources each AI model cites for the questions that matter to you, which competitors those sources feature instead of you, then turns it into outreach ranked by impact.
Built by former Googlers and veterans of brands and agencies.
Trusted by marketing teams at
The current way
Your media monitoring can't see AI answers.
- Monitoring and listening tools count mentions. They don't show whether AI repeats them.
- One article AI keeps citing can outweigh fifty it ignores, and you can't tell which is which.
- Every market has its own outlets, and AI trusts different ones in each language.
What changes
From the sources to the outreach
Find the sources that feature your competitors instead
For every question you track, see the pages each AI model cited, yours and everyone else's, per market. Two of the five drivers are yours: authority (brand mentions across the web, weighted by how often AI cites each source) and outreach (the third-party sources AI relies on, and which competitors they feature instead of you).
Drivers strength
To ensure high visibility and preferability in AI search your brand needs to score highly across the 5 key parameters
Content coverage47
Content quality46
Agent readiness80
Authority57
Outreach50
Outreach, ranked by impact
Outreach tasks sit in the same Playbook as content and technical work, ranked by estimated impact toward your goal. Every day, 3RD checks whether the answer moved.
| Action | Category | Progress | Owner | Status |
|---|---|---|---|---|
| Increase B Corp mentions | Authority | 0/5 done | Content team | To-do |
| Increase Prisjagt mentions | Authority | 2/4 done | Unassigned | To-do |
| Optimize skonorthwind.dk/sko | Content quality | 0/5 done | Unassigned | In progress |
| Optimize Temponorthwind.dk/tempo | Readability | 0/5 done | Unassigned | To-do |
| Your page layout is hard for agents to follow | Agent readiness | 0/1 done | Unassigned | To-do |
| Get Northwind added to Runwise's winter running guiderunwise-guide.com/dk | Outreach | 0/4 done | Unassigned | To-do |
A worked example
The pages that name your competitors, and not you
The numbers
8,394 cited pages named a competitor and not the brand in one month. The top one alone was cited 845 times.
Northwind, a sportswear brand · 30 days · English, Danish and Swedish
What 3RD shows
- The most-cited gap: a national news site's "12 best workout socks" list, cited for 26 buyer questions across five AI models. It names two competitors and not the brand
- Sources whose citations are rising fast: a leading running magazine's doubled in a month, from 4,745 to 9,397
- The review sites AI trusts in each market
The outreach tasks
Pitch the list's editor to add the brand, with the facts and a link. Reach the rising sources before competitors do, and pitch local review sites in the market's language.
Playbooks
Goals PR and comms teams set in 3RD
Get onto the lists AI cites
The most-cited "best of" and review pages for your Must-win questions, ranked, with a pitch brief for each.
Win the local sources
The review sites and media AI trusts in each market, with outreach in the local language.
Fix the story at its source
Find the pages behind negative phrases about you, and get the facts corrected or answered.
FAQ
Questions comms teams ask
Is this social listening for AI?
No. Listening counts what people say. 3RD reads what AI answers, shows which sources it took the answer from, and ranks the outreach that changes it.
Does it replace our media monitoring?
No. It adds the AI layer your monitoring can't see.
Can it cover every market we work in?
Yes. Each country and language is tracked separately, with its own sources.
For PR and comms teams
See which sources shape your story.
Seven days of full access, in every market you choose.