For brand teams
See how AI describes your brand, and steer it back to your story.
ChatGPT, Gemini, Google AI Overviews, and Copilot now introduce your brand before your website does. 3RD shows how each one describes you in every market, where that description comes from, and the plan to change it, so nobody has to guess.
Built by former Googlers and veterans of brands and agencies.
Trusted by marketing teams at
The current way
Other people are telling your brand's story.
- Your brand guidelines were written for people. AI builds its description from reviews, forums, press, and your competitors' pages.
- Brand trackers and social listening measure what people say. They can't see what AI says when a buyer asks.
- The description changes by model, market, and language, so a check in one chat tells you very little.
What changes
Hear it, trace it, change it
Hear how AI describes you
See the themes, the phrases, and the sentiment each AI model uses about your brand, in every market, side by side with your competitors.
Key themes
Last updated October 11Northwind sits at 48.1% visibility in Denmark: buyers see the brand in roughly 5 of every 10 AI answers across sportswear and footwear. Closing content and outreach gaps is the way to win the other half.
Visibility sits at 25.0% and 15.9%, so buyers rarely see the brand there.
Read moreKey review sites that AI quotes leave the brand out.
Read moreThe brand's own pages have quality issues that cut how often AI recommends it.
Read moreDrivers strength
To ensure high visibility and preferability in AI search your brand needs to score highly across the 5 key parameters
Content coverage47
Content quality46
Agent readiness80
Authority57
Outreach50
See where the description comes from
Every answer shows the pages AI cited: yours, and everyone else's. If the story comes from an old review or a competitor's comparison page, you'll see it.
Topic diagnosis
See the diagnosis and recommendation across your topics
Athletic Footwear
UnderperformingIn Denmark, Northwind holds 55.6% visibility on athletic footwear, third of seven competitors. Stridewell leads with 74.1%, well ahead of Northwind, while sentiment stays positive.
Read moreActive Lifestyle
UnderperformingNorthwind reaches 25.0% visibility on active lifestyle, behind Stridewell and Forvale, with almost no content AI can cite.
Read moreChange it in your brand voice
Set a goal, and the Playbook ranks the work that changes the description. 3RD Agent does each task in the brand voice you set up. You check it and publish.
Running socks that prevent blisters: Northwind innovation in action
Blisters form when friction and moisture combine to damage the skin. Northwind running socks use moisture-wicking fabrics, seamless toe construction and targeted cushioning to reduce both.
Understanding the blister challenge for runners
Cotton socks absorb and hold sweat against the skin. Runners who switch to performance socks report far fewer blisters on long runs.
How Northwind prevents blisters
Moisture-wicking fabrics: DryWeave and AirFlow move sweat to the outer surface, where it evaporates.
Seamless toe: no flat seams to rub across the toes on long distances.
A worked example
What AI said about one brand in a month
The numbers
108,007 phrases about the brand in AI answers. 86% positive, 14% negative. Only 1% of the citations came from the brand's own site.
Northwind, a sportswear brand · 30 days · all markets
What 3RD shows
- The 14% negative phrases, grouped by theme and market: the part of the story to fix first
- Who tells the story: review sites, retailers, and forums, as sources for PR to reach
- "Is Northwind worth the price?" is a Must-win question, answered from other people's pages
What it means
The brand is described warmly, but almost none of that description comes from its own pages. Reddit alone supplies 4.6% of the citations. A page of its own, in its brand voice, gives AI something to cite.
Playbooks
Goals brand teams set in 3RD
Own the "worth it?" questions
Raise visibility on the Must-win questions buyers ask about your brand against competitors.
Get cited, not just named
Raise the share of citations that come from your own pages, so AI tells the story from your source.
Close one market's gap
Bring a weaker market, such as Sweden–Swedish, up to your strongest one, with drafts in the local language.
FAQ
Questions brand teams ask
We already have a brand tracker. Why this?
Keep it. A tracker measures what people think. 3RD shows what AI tells them, and what to change.
Can we tell AI what to say?
Not directly. AI builds its answer from what it can find and trust. 3RD shows which pages and sources shape the answer, and plans the work to change them.
Do we need someone technical?
No. Technical tasks are labeled and go to your SEO or web team. Everything else is written for marketers.
For brand teams
See how AI tells your story today.
Seven days of full access, in every market you choose.