3RD Academy • August • September 2026
AI-Ready Marketing Leaders
Where marketers become AI-powered marketers. Three hands-on workshops at Østerfælled Torv, København.
FORMAT
Three hands-on workshops
WHERE
Østerfælled Torv, København
WHEN
Aug 11 · Aug 25 · Sep 3
Why 3RD Academy
AI is everywhere.
Practical knowledge is rare
Marketers watch competitors shift toward AI-driven strategies but struggle with the same questions.
Where do I start?
What tools actually work?
How do I measure ROI?
How does this fit into my existing workflow?
Most learning resources are either too theoretical or designed for companies with dedicated AI teams.
3RD Academy is built for working marketers: fundamentals without the jargon, real workflows you can implement tomorrow, and a community of peers facing the same challenges.
What 3RD Academy delivers
Five Things You Take With You, and What We Deliberately Avoid
No theory for theory's sake. Every session is built around what you can use the next morning.
You get
Demystified AI without the jargon
Hands-on workflows, templates & prompts
AI as a competitive advantage
Peer learning with fellow marketers
Deep dives into the 3RD platform
You avoid
Theory without application
Jargon and hype
Content built for dedicated AI teams
Generic tool lists
Learning alone
Your progression
The AI Confidence Curve
Three workshops, one trajectory. Each session moves you further along the curve.
START
“AI makes me nervous.”Day 1 builds confidence with fundamentals and strategic context.
MIDPOINT
“I know what to use, and why.”Day 2 turns understanding into working workflows.
AFTER THE ACADEMY
“I use AI as a strategic tool every day.”Day 3 makes it scale — with a 90-day plan to keep going.
Your learning journey
Three workshops. Two phases
Over August and September: first demystify, then implement and scale.
01
TUE, AUG 11 · 09:00–11:00
The AI Awakening
Build confidence with AI fundamentals and the strategic realities of AI in marketing. Where AI search does and doesn’t work at scale, the outlook, and case studies across industries.
02
TUE, AUG 25 · 09:00–11:00
Strategy to Implementation
Prompt engineering, content strategy, competitive intelligence, and data storytelling that turns understanding into repeatable workflows.
03
THU, SEP 3 · 14:00–16:00
Scale, Automate & Win
Advanced LLM use, measurement, automation workflows, and your 90-day action plan to keep momentum after the Academy.