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Solution Architect

Nikolaj Peters

Nikolaj is a senior SEO specialist and Solution Architect at 3RD. He has more than ten years in SEO and digital performance, including years leading the owned media and SEO team at iProspect.

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Nikolaj Peters is a Solution Architect at 3RD. He has more than ten years in SEO and digital performance, from technical audits to running agency SEO teams. At 3RD he reviews our articles on AI visibility for accuracy. He also works as a freelance senior SEO consultant.

  • Head of Digital Performance, Klar (2025–2026), responsible for SEO, CRO, e-commerce, paid media and attribution
  • Director of Organic Performance, Klar (2024–2025), building the team behind SEO, content and data
  • Executive Director, Owned Media, iProspect (2021–2024), co-responsible for the agency's P&L and leading the SEO team, after roles as Senior SEO Manager, Team Lead and Head of Owned Media (2018–2021)
  • SEO Manager, Resolution Media (2016–2018): technical audits, keyword strategy and content plans for B2B and B2C brands
  • Content and Production Specialist, Houzz, London (2015–2016), helping launch Houzz in Denmark
  • Technical SEO
  • Organic and paid performance
  • Attribution
  • SEO team leadership

Articles reviewed by Nikolaj Peters

AI searchThe state of AI visibility, Q4 2026: what we see across 111 brands and 732,000 AI answersOct 19, 2026AI searchAI visibility for professional services firms: how to win AI-shaped buying journeysOct 19, 2026AI searchHow to prove a GEO change actually moved your AI visibilityOct 19, 2026AI searchHow to connect AI recommendations and citations to revenue (and what no tool can measure yet)Oct 19, 2026AI searchHow to turn AI visibility data into a prioritized weekly task planOct 19, 2026AI searchAI visibility platforms that do the work, not just monitor it (2026 buyer's guide)Oct 19, 2026AI searchThe 3RD glossary: 15 metrics behind your dashboardJul 21, 2026AI searchHow to measure your brand's visibility in ChatGPT, Perplexity, and Google AI OverviewsJul 18, 2026AI searchPaid AI visibility in 2026: what you can buy in AI answers, and what you can'tDec 1, 2025